Campaign Management relates to the "brand management supply chain".

Bridgehead receives a brief during the concept delivery stage of a 'product launch', for example.
By understanding all of the media forms and other issues relating to the launch such as merchandising, Bridgehead can manage not only the capture storage and distribution of all of the brand assets in a strategic way, but also the:

• venue, labor and equipment hire
• manufacture and distribution of Point of Sale (print or merchandise)
• audio visual design, implementation and management.

Throughout the management of these campaign elements, Bridgehead clients have access to secure online reporting relating to such things as scheduled milestones actual to budget comparisons and so forth.